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Getting approved, explained

What Google actually checks, why applications get rejected, and how to fix the things that matter, written from the same 45 checks TMOD runs on your site.

moz_404
Why Moz Shows 404 Errors for Pages You've Removed
Moz may show 404 errors for removed pages because old URLs can still be discovered, crawled, or linked from other sites.

· 2 min read

A comparison of general SEO crawlers by free tier, crawl limit and whether they cover advertising policy checks
Screaming Frog, Ahrefs and Sitebulb for AdSense readiness
The big SEO crawlers are better at technical auditing than any AdSense tool. They are also scoped to a different question. Here is where the line falls.

· 3 min read

A side-by-side comparison of what a search console reports and what a site crawler inspects
Search Console vs a site crawler, and what each one cannot tell you
One reports what Google decided about your site. The other inspects what your site actually serves. Neither answers the other's questions.

· 3 min read

A robots.txt file with each directive labelled by what it does to a crawler
The robots.txt lines that quietly block ad crawlers
Blocking Mediapartners-Google costs you ad revenue while the site keeps ranking normally, so nothing looks wrong. Here is how to read the file.

· 3 min read

A page of text with most of it greyed out, showing how little of a typical page counts as real content
What AdSense means by "low value content"
The rejection reason gives you nothing to act on. Here is what reviewers are actually looking at, and the order to fix it in.

· 4 min read

The same article shown at four different URLs, each a variant of the others
Fixing duplicate content on your own site
Most internal duplication is one article at four addresses, not plagiarism. Here is how to find it and which of the three fixes to use.

· 3 min read

A comparison of AdSense approval checkers by pages crawled, published thresholds and whether signup is required
AdSense approval checkers compared, and what to ask of one
What the free AdSense eligibility checkers actually test, how many pages they read, and the one question that separates a useful result from a score.

· 3 min read

A checklist of pre-application checks grouped into blockers and things that are weighed
The AdSense application checklist, by what actually gets refused
Forty-five checks grouped by whether they end an application or merely delay it, with the exact threshold each one applies.

· 4 min read

HTTP status codes for missing pages, with 200 plus an error message marked as the wrong answer
Soft 404s, and why missing pages get indexed anyway
A page that says "not found" while returning 200 is a soft 404. It gets indexed as content, and every dead URL becomes a thin page.

· 3 min read